P101
Transformative
Make the integrated value proposition explicit
The opening promise conceals the company’s most defensible advantage.
SAMPLE CRITIQUE / DOLPHIN GRAPHICS
The company is more capable than its website makes it feel.
v0.2Evidence-led field run
THE VERDICT
Dolphin Graphics has nearly four decades of experience, in-house creative and production capabilities, national installation logistics, and recognizable clients. Yet the website translates that strength into the generic promise “We Create B2B Solutions.” Visitors must assemble the actual value proposition themselves.
The core problem is not a lack of content or work. It is proof architecture: the evidence of a formidable production partner exists, but arrives too late and with too little commercial context.
TEN-SECOND PERCEPTION
An established Bay Area vehicle-wrap company that may also offer several loosely connected creative services.
BIGGEST OPPORTUNITY
Make the integrated concept-to-installation value proposition explicit, then bring longevity, scale, and recognizable client proof immediately behind it.
If you fix only five things
P202
High leverage
Move evidence of scale and competence forward
The site asks generic claims to persuade where concrete proof already exists.
P203
High leverage
Rewrite and professionally proofread the copy
Visible grammar and spelling errors contradict the communication expertise being sold.
P204
High leverage
Repair conversion and location defects
The inquiry paths and map create avoidable confusion at the moment of action.
P205
High leverage
Turn projects into outcome-oriented case studies
The portfolio proves production, but rarely proves value, scale, or result.
This abbreviated sample demonstrates Percensa’s judgment and report structure. Customer reports include complete evidence, interpretations, preservation guidance, expected effects, confidence, and action sequencing.